SEO Specialist

Job Title: SEO Specialist Location: Sheraton, Cairo Company: Catalyst Digital Marketing Agency About Us: Catalyst is a dynamic and innovative digital marketing agency based in Sheraton, Egypt. We specialize in creating compelling and effective digital marketing strategies that drive results for our clients. Our team is passionate, creative, and dedicated to pushing the boundaries of what's possible in the digital space. As we expand our dynamic team, we are seeking a passionate SEO Specialist to join us. Job Description: Catalyst is seeking an experienced and results-driven SEO Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to improve our website’s organic visibility, drive qualified traffic, and achieve higher search engine rankings. You will collaborate with the content, marketing, and development teams to ensure best practices are implemented across all digital platforms. Key Responsibilities: - Develop and execute comprehensive SEO strategies to achieve traffic and ranking goals. - Conduct detailed keyword research to identify opportunities for content creation and optimization. - Optimize website structure, metadata, and content for target keywords and user intent. - Implement on-page and technical SEO improvements, including site speed optimization, schema markup, and mobile usability. - Collaborate with the content team to create and optimize SEO-friendly content, including blogs, landing pages, and multimedia. - Ensure all content is aligned with the latest SEO trends and search engine guidelines. - Conduct competitive analysis to identify content gaps and develop strategies to address them. - Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs). - Track and report on key SEO metrics such as organic traffic, keyword rankings, bounce rates, and conversions. - Use insights to refine strategies and improve performance. - Develop and execute white-hat link-building strategies to increase domain authority. - Identify and collaborate with relevant websites, bloggers, and influencers for backlink opportunities. - Stay informed about the latest search engine updates, industry trends, and emerging technologies. - Provide recommendations to adapt to algorithm changes and maintain competitiveness. Qualifications & Skills: - Proven experience as an SEO Specialist or similar role, with a track record of driving measurable results. - Strong knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google tools (Analytics, Search Console, Tag Manager). - In-depth understanding of search engine algorithms, ranking factors, and best practices. - Proficiency in website analysis tools and content management systems (e.g., WordPress). - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent written and verbal communication skills, with an ability to convey complex SEO concepts to non-technical stakeholders. - Knowledge of HTML, CSS, and JavaScript as it relates to SEO is a plus. Why Join Catalyst: Innovative Environment: Be part of a forward-thinking team that values creativity, innovation, and out-of-the-box thinking. Professional Growth: Opportunities for continuous learning, professional development, and career advancement. Dynamic Culture: A vibrant and supportive work culture that encourages collaboration, creativity, and fun. Competitive Compensation: Attractive salary package and benefits, commensurate with experience and skills. How to Apply: Please submit your resume detailing your relevant experience to [email protected] OR via the form below. Please include "SEO Specialist" in the subject line.