Media Buyer

Job Title: Media Buyer Location: Sheraton, Cairo Company: Catalyst Digital Marketing Agency About Us: Catalyst is a dynamic and innovative digital marketing agency based in Sheraton, Egypt. We specialize in creating compelling and effective digital marketing strategies that drive results for our clients. Our team is passionate, creative, and dedicated to pushing the boundaries of what's possible in the digital space. As we expand our dynamic team, we are seeking a passionate Media Buyer to join us. Job Description: Catalyst is seeking a results-oriented Media Buyer to lead the planning, execution, and optimization of our paid advertising campaigns across various platforms. The ideal candidate will have a strong understanding of media buying strategies, audience targeting, and performance tracking. As a Media Buyer at Catalyst, you will play a key role in maximizing ROI and achieving our advertising goals. Key Responsibilities: - Research and analyze audience insights, market trends, and competitive data to guide media planning. - Set up, monitor, and optimize ad campaigns across all platforms such as Google Ads (Shopping, Search, Apps, and YouTube), Meta (Facebook, and Instagram), LinkedIn, TikTok, Snapchat. - Perform A/B testing on ad creatives, copy, and targeting to identify winning combinations. - Implement and manage pixels, conversion tracking, and other tracking technologies to ensure accurate performance measurement. - Monitor and troubleshoot pixel performance issues to ensure all conversions are accurately tracked and attributed. - Use tracking data to analyze customer behavior and inform optimization strategies. - Track and analyze key performance indicators (KPIs), such as click-through rates (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). - Provide detailed reports on campaign performance with actionable insights and recommendations for improvement. - Work closely with creative teams to develop engaging ad creatives and compelling messaging. - Coordinate with clients or internal stakeholders to understand goals, provide updates, and align on campaign strategies. - Stay informed about platform updates, algorithm changes, and new advertising opportunities. Qualifications & Skills: - Proven experience as a Media Buyer, Digital Advertising Specialist, or similar role. - Strong knowledge of ad platforms, including Google Ads and Google Shopping, Meta Ads Manager, LinkedIn Ads, Snapchat Ads, and TikTok Ads. - Proficiency in analytics tools like Google Analytics, Meta Business Suite, and other reporting dashboards. - Strong analytical mindset with the ability to interpret data and optimize campaigns accordingly. - Ability to multitask and manage multiple campaigns in a fast-paced environment. Why Join Catalyst: Innovative Environment: Be part of a forward-thinking team that values creativity, innovation, and out-of-the-box thinking. Professional Growth: Opportunities for continuous learning, professional development, and career advancement. Dynamic Culture: A vibrant and supportive work culture that encourages collaboration, creativity, and fun. Competitive Compensation: Attractive salary package and benefits, commensurate with experience and skills. How to Apply: Please submit your resume detailing your relevant experience to [email protected] OR via the form below. Please include "Media Buyer" in the subject line.